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Red Velvet Cupcakes

Ask someone what, exactly, red velvet is, and chances are they’ll stare back at you blankly. Nonetheless, red velvet remains the top-selling cupcake in America (“America” means BabyCakes NYC, of course). As I’ve come to understand it, the name dates to the time when people carried books with a belt and wore bonnets, and cocoa powder was still all natural and reacted with the acid in buttermilk and baking soda by turning it a reddish brown, an effect some precolonial marketing genius dubbed red velvet. You might be sad to hear that, historically, red velvet cake was appreciated primarily for its neutral (you can say it: bland) flavor and supple texture, which served primarily as a vehicle for frosting. While I obviously have nothing against frosting, I believe the cake should be more than a booster seat, so I’ve gone ahead and fixed that little problem for you. Thank me by baking these by the thousands.

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